This title was first published in 2003. The media is an important influence on how a company or organization is perceived. This is an insider's guide to media h
Mass media has become an integral part of the human experience. News travels around the world in a split second affecting people in other countries in untold wa
The cost of unsuccessful web projects runs into many millions; intranets that don't deliver, websites that customers won't use. Sometimes the problem is technol
Organizational leaders, governments and trade unions all agree that learning is fundamental to organizational and economic success. The question is how it shoul