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Key Account Management
Language: en
Pages: 374
Authors: Peter Cheverton
Categories: Business & Economics
Type: BOOK - Published: 2004 - Publisher: Kogan Page Publishers

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With a free CD ROM containing key account selection software and planning tools. Any organization's key accounts are its lifeblood. This highly practical book p
Key Account Management
Language: en
Pages: 416
Authors: Peter Cheverton
Categories: Business & Economics
Type: BOOK - Published: 2015-02-03 - Publisher: Kogan Page Publishers

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An organization's key accounts are its lifeblood. Key account management focuses on the long-term investment of resources in customers that can offer an excepti
The Seven Keys to Managing Strategic Accounts
Language: en
Pages: 225
Authors: Sallie Sherman
Categories: Business & Economics
Type: BOOK - Published: 2003-04-29 - Publisher: McGraw Hill Professional

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Market-proven strategies to generate competitive advantage by identifying and always taking care of your best customers The Seven Keys to Managing Strategic Acc
Key Account Management
Language: en
Pages: 497
Authors: Diana Woodburn
Categories: Business & Economics
Type: BOOK - Published: 2011-03-07 - Publisher: John Wiley & Sons

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"This book is crammed with distilled, practical wisdom for key account managers and their directors. Organizations claiming to practise key account management s
Key Account Management and Planning
Language: en
Pages: 482
Authors: Noel Capon
Categories: Business & Economics
Type: BOOK - Published: 2002-06-15 - Publisher: Simon and Schuster

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The vastly increased level of competitive intensity faced by corporations and the increased costs of selling have radically changed the nature of the traditiona