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This edition of 'Living the Brand' shows how a participatory approach can enhance employee commitment, improve service standards and focus effort to deliver bus
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"Successful brands are alive. They are able to activate the very forces of life because they embed our fundamental human motives, the evolutionarily preserved m
Dynamic Identities
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How to produce brand identities that are alive, with the ability to morph into new versions based on outside influences.
Living the Brand
Language: en
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Your company's workforce is its most valuable asset. It is the employees who translate your organization's strategy into reality, interact with consumers and de
The Imperial Mode of Living
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Our Unsustainable Life: Why We Can't Have Everything We Want With the concept of the Imperial Mode of Living, Brand and Wissen highlight the fact that capitalis