Corporations increasingly view graphic design as a core strategic business competency in a highly competitive climate, and they are challenging their in-house d
Design: A Business Case challenges you to stimulate innovation in your own organization as an ongoing and integral dialogue between complementary skills–to br
Design management (the management of design strategies, processes and projects) is an intricate subject. As the role of design in the world continues to broaden
Corporate Brand Design offers a unique and comprehensive exploration of the relationship between companies, their brand design, and their stakeholders. The book
Providing a synthesis of practical blueprint and theoretical field guide to managing design, this comprehensive reference shows how the various disciplines of d