Every business on the planet is trying to maximize the value created by its customers Learn how to do it, step by step, in this newly revised Fourth Edition of
MANAGING CUSTOMER RELATIONSHIPS A Strategic Framework Praise for the first edition: "Peppers and Rogers do a beautiful job of integrating actionable frameworks,
Preface Corporations that achieve high customer retention and high customer profitability aim for: The right product (or service), to the right customer, at the
Preface -- Introduction -- The search for customer loyalty -- The wheel of loyalty -- Building a foundation for loyalty -- Strategies for developing loyalty bon
This book presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we know it today. It helps readers obtai