This concise, practical textbook clearly explains how to go about developing and implementing a global strategy for any organization, from Born Global start-ups
This book addresses the most crucial challenges facing managers of MNCs as they operate across different institutional frameworks and complex cultural contexts.
Emphasising the essential techniques of business best practices, this title offers thorough analysis and discussions on concepts such as environmental analysis,
The globalization of the competitive landscape has forced companies to fundamentally rethink their strategies. Whereas once only a few industries such as oil co
Looking at the question of how firms can compete in a global environment, the authors examine the issues considered central to the study of strategic management