Advance praise for Service Innovation: "To the CEOs of all service companies I deal with: READ THIS BOOK!" -- Dave Wascha, senior director, Bing Product Managem
"This book provides a comprehensive collection of research and analysis on the principles of service, knowledge and organizational capabilities, clarifying IT s
In the most advanced service economies, services create up to three-quarters of the wealth and 85% of employment, and yet we know relatively little about managi
There are many advantages to incorporating digital services in business, including improved data management, higher transparency, personalized customer service,
For the last fifteen years, open innovation has been one of the hottest topics in innovation management research. Digitalisation of the open innovation process