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Managing Services Marketing
Language: en
Pages: 616

Managing Services Marketing

Authors: John E. G. Bateson
Categories: Business & Economics
Type: BOOK - Published: 1992 - Publisher:

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Services Marketing Management
Language: en
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Services Marketing Management

Authors: Peter Mudie
Categories: Business & Economics
Type: BOOK - Published: 2012-06-25 - Publisher: Routledge

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Services Marketing Management builds on the success of the previous editions, formally entitled 'The Management and Marketing of Services', to provide an easily
Services Marketing and Management
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Services Marketing and Management

Authors: Audrey Gilmore
Categories: Business & Economics
Type: BOOK - Published: 2003-06-02 - Publisher: SAGE

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This text provides an overview of the characteristics and underlying principles of delivering services in today's marketplace, and places these issues in the co
Handbook of Services Marketing and Management
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Pages: 538

Handbook of Services Marketing and Management

Authors: Teresa Swartz
Categories: Business & Economics
Type: BOOK - Published: 2000 - Publisher: SAGE

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This is a comprehensive, practical and theoretical guide to the latest thinking in the foundations of services. The authors present contributions from the world
Principles of Service Marketing and Management
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Principles of Service Marketing and Management

Authors: Christopher H. Lovelock
Categories: Service industries
Type: BOOK - Published: 1999 - Publisher:

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This text explores both concepts and techniques of marketing for a broad range of service categories and industries. The authors show that different categories

Theme: Illdy.