Contemporary sport is both a sophisticated and complex international business and a mass participatory practice run largely by volunteers and community organisa
This new edition of a widely adopted textbook equips students with a comprehensive understanding of the sport industry. With a focus on management, strategy, ma
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Contemporary sport is both a sophisticated and complex international business and a mass participatory practice run largely by volunteers and community organisa
Sport is both a global business and a vehicle for social inclusion and community development. This book examines key performance areas in sport management that