Related Books

Market Response and Marketing Mix Models
Language: en
Pages: 89
Authors: Douglas Bowman
Categories: Business & Economics
Type: BOOK - Published: 2010 - Publisher: Now Publishers Inc

DOWNLOAD EBOOK

Market Response and Marketing Mix Models takes a forward-looking perspective identifying research opportunities related to market response and marketing mix mod
Market Response Models
Language: en
Pages: 507
Authors: Dominique M. Hanssens
Categories: Business & Economics
Type: BOOK - Published: 2005-12-19 - Publisher: Springer Science & Business Media

DOWNLOAD EBOOK

From 1976 to the beginning of the millennium—covering the quarter-century life span of this book and its predecessor—something remarkable has happened to ma
Visualizing Marketing
Language: en
Pages: 129
Authors: S. Umit Kucuk
Categories: Business & Economics
Type: BOOK - Published: 2016-12-20 - Publisher: Springer

DOWNLOAD EBOOK

This book focuses on marketing graphics, figures, and visual artifacts discussed in marketing theory in order to explain and discuss the marketing concepts visu
Integrated Brand Marketing and Measuring Returns
Language: en
Pages: 181
Authors: P. Kitchen
Categories: Business & Economics
Type: BOOK - Published: 2016-08-27 - Publisher: Palgrave Macmillan

DOWNLOAD EBOOK

A successful marketing manager needs to be able to use different media channels to reach specific audiences, and know through campaign research and evaluation,
The Handbook of Marketing Research
Language: en
Pages: 721
Authors: Rajiv Grover
Categories: Business & Economics
Type: BOOK - Published: 2006-06-23 - Publisher: SAGE

DOWNLOAD EBOOK

The Handbook of Marketing Research comprehensively explores the approaches for delivering market insights for fact-based decision making in a market-oriented fi