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Language: en
Pages: 374
Pages: 374
Type: BOOK - Published: 2019-07-11 - Publisher: Routledge
Marketing Channel Strategy: An Omni-Channel Approach is the first book on the market to offer a completely unique, updated approach to channel marketing. Palmat
Language: en
Pages: 678
Pages: 678
Type: BOOK - Published: 2016-06-03 - Publisher: Routledge
For advanced undergraduate and/or graduate-level courses in Distribution Channels, Marketing Channels or Marketing Systems. Marketing Channel Strategy shows stu
Language: en
Pages: 290
Pages: 290
Type: BOOK - Published: 2019-12-14 - Publisher: Springer Nature
This book aims to revisit the “traditional” interaction between channel strategies and the marketing mix in a connected world. In particular, it focuses on
Language: en
Pages: 385
Pages: 385
Type: BOOK - Published: 2018-04-03 - Publisher: Kogan Page Publishers
Analyze, plan and manage profitable channels to market with this economic framework, ensuring maximum leverage of channel partners at every stage of the go-to-m
Language: en
Pages: 314
Pages: 314
Type: BOOK - Published: 2006 - Publisher: Harvard Business Press
"A fresh approach to designing and managing channels for the long term, this book helps firms expand value for their customers and partners while buttressing th
