With over 70 global case studies and vignettes, this textbook covers all the key marketing principles applied to tourism and hospitality, showing how these conc
This textbook explores the fundamental principles of marketing applied to tourism and hospitality businesses, placing special emphasis on SMEs in the internatio
Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing organisation
The growth of internet access and the entry of smartphones into everyday life has provided a revolutionary way for consumers to interact with businesses through