This is the printed textbook, Marketing Principles. Marketing Principles combines a thorough and engaging overview of essential marketing principles. The text p
Student-led in its design and development, the book incorporates digital marketing as central to what marketers do, and combines quality examples, assessment an
REA’s Essentials provide quick and easy access to critical information in a variety of different fields, ranging from the most basic to the most advanced. As
This second edition of Marketing Principles is designed to teach relevant, contemporary concepts and best practices in undergraduate marketing by demonstrating:
Mrketing reversed prior business logic 50 years ago and said «the customer is king», and the companies began to recognize that it was not just the product tha