Download or read book Marketing Public Health written by Michael Siegel and published by Jones & Bartlett Learning. This book was released on 2007 with total page 633 pages. Available in PDF, EPUB and Kindle. Book excerpt: Given the current changes in the social, political, and economic environments in which health care is delivered, public health practitioners at all levels of government and in the private sector must run effective campaigns to change individual behavior, improve social and economic conditions, advance social policies, and compete successfully for public attention and resources.Marketing Public Health: Strategies to Promote Social Change, Second Edition is designed to help students and practitioners of public health understand basic marketing principles and strategically apply these principles in planning, implementing, and evaluating public health initiatives.