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Marketing Research: Asia-Pacific Edition
Language: en
Pages: 632

Marketing Research: Asia-Pacific Edition

Authors: Steve D'Alessandro
Categories: Business & Economics
Type: BOOK - Published: 2017-01-01 - Publisher: Cengage AU

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Marketing Research 4th Asia-Pacific edition continues to equip students with the knowledge and skills required to successfully undertake marketing research.Comb
Trends in Asia Pacific Business and Management Research
Language: en
Pages: 230

Trends in Asia Pacific Business and Management Research

Authors: Chris Rowley
Categories: Business & Economics
Type: BOOK - Published: 2022-03-16 - Publisher: Routledge

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This book is based on the review of literature on different themes related to business and management in the Asia Pacific context. All seven chapters included i
Marketing Research
Language: en
Pages: 570

Marketing Research

Authors: William G. Zikmund
Categories: Marketing research
Type: BOOK - Published: 2007 - Publisher: Nelson Australia

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Handbook of Marketing Scales
Language: en
Pages: 568

Handbook of Marketing Scales

Authors: William O. Bearden
Categories: Business & Economics
Type: BOOK - Published: 1999-11-12 - Publisher: SAGE

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A total of 192 multi-item scales, each presented in a consistent format, on topics such as individual behaviour, consumer psychology, values and attitudes are p
International Marketing
Language: en
Pages: 656

International Marketing

Authors: Richard Fletcher
Categories: Export marketing
Type: BOOK - Published: 1999 - Publisher:

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