Related Books
Language: en
Pages: 585
Pages: 585
Type: BOOK - Published: 2017-03-01 - Publisher: Pearson Higher Ed
Marketing Strategy and Competitive Positioning 6e deals with the process of developing and implementing a marketing strategy. The book focuses on competitive po
Language: en
Pages: 1031
Pages: 1031
Type: BOOK - Published: 2020-01-09 - Publisher: Pearson UK
Marketing Strategy and Competitive Positioning 6e deals with the process of developing and implementing a marketing strategy. The book focuses on competitive po
Language: en
Pages: 0
Pages: 0
Type: BOOK - Published: 2024-03-12 - Publisher:
Language: en
Pages: 636
Pages: 636
Type: BOOK - Published: 2008 - Publisher: Pearson Education
Thoroughly updated with new examples and the latest research findings, this new edition also boasts updates case studies in each chapter, taken from recent edit
Language: en
Pages: 654
Pages: 654
Type: BOOK - Published: 2004 - Publisher: Pearson Education
Marketing Strategy and Competitive Positioning deals with the process of developing and implementing a marketing strategy. The third edition focuses on competit
