This book represents the work of some of the contemporary world leaders in marketing. The contributors are authors of a set of path-breaking books on marketing.
Effective marketing tactics and strategies for professional service providers If you own and operate your own professional services firm—in accounting, financ
Marketing is a way of doing business. It is all pervasive, a part of everyone’s job description. Marketing is an expression of a company’s character, and is
This book is a sequel to the author’s first book, “You Are A Product- How Value Addition Will Help You Stand Out From The Crowd”, the central theme of whi