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Addresses issues pertaining to measurement and research methodology in an international marketing context. This title also addresses a range of subjects includi
Essentials of Marketing Research
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Essentials of Marketing Research takes an applied approach to the fundamentals of marketing research by providing examples from the business world of marketing
The Handbook of Marketing Research
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The Handbook of Marketing Research comprehensively explores the approaches for delivering market insights for fact-based decision making in a market-oriented fi
Measurement Error and Research Design
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"Measurement Error and Research Design is an ideal text for research methods courses across the social sciences, especially those in which a primer on measureme
Handbook of Research Methods for Marketing Management
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Taking a multidisciplinary approach, this comprehensive Handbook comprises contributions from international researchers of diverse educational and research back