Experienced healthcare marketers know that the traditional four Ps of business marketing (product, price, placement, and promotion) don't always translate into
In recent years there have been dramatic changes in the pharmaceutical promotional landscape, affecting both consumers and healthcare professionals. One consequ
The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong
Are you a physician looking to grow your new patient base through online marketing? If so, then this book is for you! Today, patients are going online to find t