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Strategic Marketing
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This book is a unique collection of comprehensive cases that explore concepts and issues surrounding strategic marketing. Chapters explain what strategic market
Strategic Risk Leadership
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This casebook extends Strategic Risk Leadership: Engaging a World of Risk, Uncertainty and the Unknown, bringing theory and practice grounded in the first book
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This title responds head-on to the growing requests by business faculty for a concise, theory-driven strategic management concepts and cases text.
Strategic Retail Management
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This book is devoted to the dynamic development of retailing. The focus is on various strategy concepts adopted by retailing companies and their implementation