Related Books
Language: en
Pages: 164
Pages: 164
Type: BOOK - Published: 2015-03-23 - Publisher: Springer
This book takes an in-depth look at consumer behavior in the context of multichannel commerce and explores how the convergence of physical and electronic channe
Language: en
Pages: 280
Pages: 280
Type: BOOK - Published: 2013-11-03 - Publisher: Kogan Page Publishers
With dramatic changes in consumer behaviour - from online shopping to the influence of social media - marketers are finding it harder than ever to coordinate, p
Language: en
Pages: 347
Pages: 347
Type: BOOK - Published: 2005-01-01 - Publisher: IGI Global
This book addresses the concerns of existing companies who wish to succeed in the new multi-channel environment as it develops and becomes commonplace.
Language: en
Pages: 542
Pages: 542
Type: BOOK - Published: 2010-02-24 - Publisher: IBM Redbooks
This IBM® Redbooks® publication discusses the value proposition of cross-channel solutions and describes the IBM Retail Integration Framework Commerce Product
Language: en
Pages: 1031
Pages: 1031
Type: BOOK - Published: - Publisher: Springer Nature
