This book is an invitation to reflection, to critical thinking, to objectivity and to the liberty of accepting what is different. Ever since Homo Sapiens popula
Today, diversity is the default, not the exception. "Minorities" are already the majority in some of the biggest cities in the United States, and demographers p
The U.S. Hispanic segment represents the most prominent demographic growth in the country, and a huge and untapped business opportunity for companies willing to
This book discusses emerging concepts and practices of proximity marketing through theoretical foundations, design arguments, and managerial analysis. It conver