This casebook demonstrates that the future of global business lies in how well the multinational landscape is charted and how the importance of Asian market lea
The period of economic decline during the 1990s produced a wave of studies focusing on the failure of Japanese management according to western criteria. Yet Jap
Multinational Management: A Strategic Approach uses strategy as its unifying theme to explore the global economy and the impact of managerial decisions. By exam
This volume reports the results of the large international 'MNEmerge' research project, financed by the European Commission, and provides an understanding of th
How multinational companies can use digital technology to compete in a world where business is driven by the forces of both globalization and deglobalization. D