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Type: BOOK - Published: 2023-10-15 - Publisher: McGill-Queen's Press - MQUP
Nation branding is regarded as essential for competitiveness among countries, but the idea of branding nations is often derided as lacking seriousness. While na
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Type: BOOK - Published: 2020-04-29 - Publisher: Routledge
This book investigates the political implications of country promotion through practices of ‘nation-branding’ by drawing on contemporary examples from the s
Language: en
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Type: BOOK - Published: 2018-08-24 - Publisher: Berghahn Books
A recent coinage within international relations, “nation branding” designates the process of highlighting a country’s positive characteristics for promoti
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Pages: 267
Pages: 267
Type: BOOK - Published: 2016-08-05 - Publisher: Routledge
Nation Branding, Public Relations and Soft Power: Corporatizing Poland provides an empirically grounded analysis of changes in the way in which various actors s
Language: en
Pages: 171
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After his Liberal Party’s surprise victory in the 2015 federal Canadian election, Justin Trudeau declared that "Canada was back" on the world stage. This comp
