A guide to creating copy that connects with customersand makes the sale Advertising and promotion professionals have long known that, while bells and whistles m
A guide to creating copy that connects with customers--and makes the sale Advertising and promotion professionals have long known that, while bells and whistles
There now exists a wealth of tools and techniques that can determine if and how a Web site is providing business value to its owners. This book is a survey of t
Call to Action includes the information businesses need to know to achieve dramatic results from online efforts. Are you planning for top performance? Are you a