In the 21st century, businesses are increasingly faced with complex, "wicked" problems--challenges with social and environmental dimensions they cannot solve on
This book captures the exciting potential for business and nonprofits to partner for mutual benefit and discovery. Cause marketing aligns nonprofits and busines
Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core the
“We are at a crossroads: either we can try to prop up the old, broken marketing model, or we can create a new model, one that is fit for the unique challenges
Learn how to maximize your library's resources, gain access to more resources in your community, promote services, and reach new segments of the population thro