Getting a public relations campaign or programme off the ground can seem an overwhelming task. But, as with any project, the secret of success lies in good plan
The seventh edition of Strategic Planning for Public Relations maintains its status as a leading text to guide students in developing successful public relation
Helps readers move from a tactical public-relations approach to a strategic management style. This book demonstrates skillful use of research and planning techn
Global surveys have identified that evaluation is the current major professional research issue. Clients of PR firms are seeking greater evidence of the impact