The Politics of Marketing the Labour Party

The Politics of Marketing the Labour Party
Author :
Publisher : Springer
Total Pages : 271
Release :
ISBN-10 : 9780230597617
ISBN-13 : 0230597610
Rating : 4/5 (610 Downloads)

Book Synopsis The Politics of Marketing the Labour Party by : D. Wring

Download or read book The Politics of Marketing the Labour Party written by D. Wring and published by Springer. This book was released on 2004-11-23 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Labour Party has been using marketing longer than is commonly realised. Leading figures like Morrison, Snowden, Webb, Gaitskell, Benn and Wilson were among those who recognized the importance of imagery and symbolic communication long before the time of Kinnock, Mandelson and Blair. Politics of Marketing the Labour Party traces how the party's political campaigning has developed since its birth and how the increasing use of marketing contributed to the radical restructuring of both the organization and its policies.


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