Polling and the Public helps readers become savvy consumers of public opinion polls, offering solid grounding on how the media cover them, their use in campaign
The 2008 presidential election provided a "perfect storm" for pollsters. A significant portion of the population had exchanged their landlines for cellphones, w
Quantifying the American mood through opinion polls appears to be an unbiased means for finding out what people want. But in Numbered Voices, Susan Herbst demon
The new edition of this popular textbook provides a comprehensive, accessible introduction to public opinion in the United States and describes how public opini
From a political-polling expert, an eye-opening—and hilarious—look at the origins of polls and how they have been used and abused ever since. Opinion polls