This revised edition of the Popular Culture Primer is an introductory text that traces the history of popular culture and cultural studies. Besides covering the
Arthur Asa Berger's unique ability to translate difficult theories into accessible language makes this book an ideal introduction to cultural criticism. Berger
Winner of the Popular Culture Association's 2018 John G. Cawelti Award for the Best Textbook / Primer What is popular culture? Why study popular culture in an a
Popular culture helps construct, define, and impact our everyday realities and must be taken seriously because popular culture is, simply, popular. Communicatio
The concise introduction to the study of popular culture From Madonna and drag queens to cyberpunk and webzines, popular culture constitutes a common and thereb