Related Books

Practice-Oriented Marketing
Language: en
Pages: 564
Authors: Ralf T. Kreutzer
Categories: Business & Economics
Type: BOOK - Published: 2023-03-08 - Publisher: Springer Nature

DOWNLOAD EBOOK

Ralf Kreutzer has once again succeeded in setting the right priorities. He makes it convincingly clear that the proven basics in marketing are also valid in the
Present-Day Corporate Communication
Language: en
Pages: 687
Authors: Rudolf Beger
Categories: Business & Economics
Type: BOOK - Published: 2018-06-22 - Publisher: Springer

DOWNLOAD EBOOK

This book serves as an easy-to-read, up-to-date practical guide on professional corporate communication. The key market for this book is the Asia-Pacific region
Data-Driven Marketing
Language: en
Pages: 325
Authors: Mark Jeffery
Categories: Business & Economics
Type: BOOK - Published: 2010-02-08 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION How organizations can deliver significant performance gains through strategic investment
International Marketing
Language: en
Pages: 170
Authors: Svend Hollensen
Categories:
Type: BOOK - Published: 2021-09-11 - Publisher: Independently Published

DOWNLOAD EBOOK

International Marketing: Principles and Practice. A management-oriented approach This innovative book provides a comprehensive introduction to international mar
Fashion Marketing and Communication
Language: en
Pages: 284
Authors: Olga Mitterfellner
Categories: Business & Economics
Type: BOOK - Published: 2019-11-14 - Publisher: Routledge

DOWNLOAD EBOOK

Some of the usual obstacles to modern teachings of marketing are ethnocentricity, the limitation of creative thought by conformity to existing theories, lack of