Download or read book Packaging Essentials written by Candace Ellicott and published by Rockport Publishers. This book was released on 2010-06-01 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book outlines and demonstrates basic package design guidelines and rules through 100 principles in the areas of research, planning, and execution. This book is a quick reference and primer on package design, and the principles that make design projects successful. Highly visual and appealing to beginning designers, students, and working designers as a resource. The content helps to establish the rules and guides designers in knowing when and where to bend them. Visual examples demonstrate each principle so readers can see the principle at work in applied design.