This book addresses the rising concept of 21st century societal marketing which entails that marketers should fulfill the needs of their target group in ways th
This book focuses on business firms as catalysts and agents of social and economic change, and explores the argument that sustainable development is the perfect
Understanding and appreciating the ethical dilemmas associated with business is an important dimension of marketing strategy. Increasingly, matters of corporate
Instill social responsibility in your students! “Ethical behavior in international business is our strongest hope, especially at a time when alternative syste