Related Books

PROFESSIONAL ETHICS IN MARKETING AND CORPORATE SOCIAL RESPONSIBILITY
Language: en
Pages: 350
Authors: Dr. Arepalli Rambabu
Categories: Law
Type: BOOK - Published: 2021-05-06 - Publisher: Horizon Books ( A Division of Ignited Minds Edutech P Ltd)

DOWNLOAD EBOOK

Ethics, Social Responsibility and Sustainability in Marketing
Language: en
Pages: 279
Authors: Ipek Altinbasak-Farina
Categories: Business & Economics
Type: BOOK - Published: 2019-07-03 - Publisher: Springer

DOWNLOAD EBOOK

This book addresses the rising concept of 21st century societal marketing which entails that marketers should fulfill the needs of their target group in ways th
Innovative Management and Firm Performance
Language: en
Pages: 454
Authors: M. Jakšic
Categories: Business & Economics
Type: BOOK - Published: 2014-07-29 - Publisher: Springer

DOWNLOAD EBOOK

This book focuses on business firms as catalysts and agents of social and economic change, and explores the argument that sustainable development is the perfect
Ethics in Marketing
Language: en
Pages: 213
Authors: Patrick E. Murphy
Categories: Business & Economics
Type: BOOK - Published: 2016-12-13 - Publisher: Taylor & Francis

DOWNLOAD EBOOK

Understanding and appreciating the ethical dilemmas associated with business is an important dimension of marketing strategy. Increasingly, matters of corporate
Teaching International Business
Language: en
Pages: 140
Authors: Erdener Kaynak
Categories: Business & Economics
Type: BOOK - Published: 2021-02-25 - Publisher: Routledge

DOWNLOAD EBOOK

Instill social responsibility in your students! “Ethical behavior in international business is our strongest hope, especially at a time when alternative syste