Related Books
Language: en
Pages: 0
Pages: 0
Type: BOOK - Published: 2013 - Publisher:
The Practical Pocket Guide to Account Planning provides a straightforward, no nonsense approach to understanding what Account Planners do on a daily basis and h
Language: en
Pages: 200
Pages: 200
Type: BOOK - Published: 2013-06-12 - Publisher: Lulu.com
Chess is often regarded as one of the most complex of games, but is child's play when compared to real Account Management and real Account Planning. This handbo
Language: en
Pages: 263
Pages: 263
Type: BOOK - Published: 2015-02-11 - Publisher: Routledge
Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. The new edition of Advertising Account Planning
Language: en
Pages: 222
Pages: 222
Type: BOOK - Published: 2013-02-01 - Publisher: Oak Tree Press (Ireland)
Account Planning is a strategic imperative that goes beyond traditional selling tactics. The benefits that accrue go beyond simple revenue numbers, and point to
Language: en
Pages: 330
Pages: 330
Type: BOOK - Published: 1998-03-13 - Publisher: John Wiley & Sons
Account planning is a discipline that combines aspects of four traditionally separate areas of advertising and marketing. This text aims to demonstrate how to u
