Launch effective real-time communications to win in today's always-on world Gone are the days when you could plan out your marketing and public relations progra
Launch effective real-time communications to win in today's always-on world Gone are the days when you could plan out your marketing and public relations progra
A completely revised and updated edition of the BusinessWeek bestseller on effective, modern marketing and PR best practices The New Rules of Marketing and PR s
In this book, one of the world’s leading business consultants offers you a complete blueprint for igniting profitable, sustainable growth in your company. Mon
The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information In the Digital Age, marke