Download or read book What Is Digital Marketing ? written by Prabir Rai Chaudhuri and published by PRABIR RAI CHAUDHURI. This book was released on 2022-12-17 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is difficult to clearly discern the specific origin of marketing, since it stems from the innate need of human beings for survival through the exchange of goods and/or services. However, it is clear that from its emergence to date, this profession has adequately adapted to the times. A clear example of this approach is the way in which marketing has become involved with digital media, with no intention of stopping its evolution. The technological age and the need for people to stay in continuous contact, they have caused a significant revolution in business processes these days. That is why Digital Marketing arises , an aspect of marketing aimed at reaching current or potential customers of a brand through the Internet. The general objective of this Book is to analyze the main elements that make up Digital Marketing and how they can help you boost your business.