Related Books

RESPONSIBLE MARKETING FOR SUSTAINABLE BUSINESS
Language: en
Pages: 208
Authors: Dr Ramesh Kumar Miryala
Categories: Business & Economics
Type: BOOK - Published: 2016-03-31 - Publisher: Zenon Academic Publishing

DOWNLOAD EBOOK

Globalization has proliferated business with numerous challenges and opportunities, and simultaneously at other end the growth in economy, population, income an
Sustainable Marketing
Language: en
Pages: 321
Authors: Michelle Carvill
Categories: Business & Economics
Type: BOOK - Published: 2021-01-21 - Publisher: Bloomsbury Publishing

DOWNLOAD EBOOK

Shortlisted for the Business Book Awards 2022 In the modern age of authenticity and transparency, consumers are no longer content with brands that are dismissiv
Social and Sustainability Marketing
Language: en
Pages: 945
Authors: Jishnu Bhattacharyya
Categories: Business & Economics
Type: BOOK - Published: 2021-09-26 - Publisher: CRC Press

DOWNLOAD EBOOK

"... an important intervention in the conversation around social and ecological sustainability that draws on both micromarketing and macromarketing scholarship
Ethics, Social Responsibility and Sustainability in Marketing
Language: en
Pages: 279
Authors: Ipek Altinbasak-Farina
Categories: Business & Economics
Type: BOOK - Published: 2019-07-03 - Publisher: Springer

DOWNLOAD EBOOK

This book addresses the rising concept of 21st century societal marketing which entails that marketers should fulfill the needs of their target group in ways th
Responsible Marketing for Well-being and Society
Language: en
Pages: 355
Authors: Michael Saren
Categories: Business & Economics
Type: BOOK - Published: 2024-04-09 - Publisher: Taylor & Francis

DOWNLOAD EBOOK

This book provides an overview of recent and current research which defines and scopes the field of responsible marketing in one single edited book. It brings t