Retail Marketing and Branding

Retail Marketing and Branding
Author :
Publisher : John Wiley & Sons
Total Pages : 269
Release :
ISBN-10 : 9781118489512
ISBN-13 : 1118489519
Rating : 4/5 (519 Downloads)

Book Synopsis Retail Marketing and Branding by : Jesko Perrey

Download or read book Retail Marketing and Branding written by Jesko Perrey and published by John Wiley & Sons. This book was released on 2013-01-02 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding and marketing spend optimization. The second edition of Retail Marketing and Branding includes the following updates: * New and updated case examples * Updated figures and examples throughout * New interviewers with recent experiences * Additional chapters


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