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In the early 20th century, a new and distinctive concept of the audience rose to prominence. The audience was seen as a mass -- a large collection of people mos
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Proprietary audience development is now a core marketing responsibility. Every company needs audiences to survive. They are where you find new customers and dev
Audience of One: Donald Trump, Television, and the Fracturing of America
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One of the Top 10 Politics and Current Events Books of Fall 2019 (Publishers Weekly) An incisive cultural history that captures a fractious nation through the p
Playing to the World's Biggest Audience
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Delineates the globalizing pressures and opportunities that have dramatically transformed the terrain of Chinese film and television, including the end of the c
Audience Analysis
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`The book is essentially for a student of mass communication or may be of interest to the communications expert into communications reserach, theory or operatio