In the early 20th century, a new and distinctive concept of the audience rose to prominence. The audience was seen as a mass -- a large collection of people mos
Proprietary audience development is now a core marketing responsibility. Every company needs audiences to survive. They are where you find new customers and dev
One of the Top 10 Politics and Current Events Books of Fall 2019 (Publishers Weekly) An incisive cultural history that captures a fractious nation through the p
Delineates the globalizing pressures and opportunities that have dramatically transformed the terrain of Chinese film and television, including the end of the c
`The book is essentially for a student of mass communication or may be of interest to the communications expert into communications reserach, theory or operatio