This important new work provides a comprehensive discussion of the customer satisfaction evaluation problem. It presents an overview of the existing methodologi
Draws on such fields as neuoscience, economics, and evolutionary psychology to address the question of how to find a more satisfying way to live, arguing that t
The third edition of the book offers a thorough guide to collecting and reporting accurate measures of customer satisfaction as well as useful advice on how to
The ultimate guide to customer satisfaction, from the people who understand it better than anyone For nearly forty years, J. D. Power and Associates has been sy