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Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-e
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The most effective sales strategies for tough economic times Today's selling environment is tough, and only getting tougher. The old tactics are no longer worki
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This book uses stories and case studies from several industries to show how companies can rethink their customers, products and services, marketing, competition
