Like all aspects of society, public health practice has been fundamentally changed by the emergence of electronic and social media as centerpieces of human comm
The last ten years have seen tremendous advances in the theoretical and practice base of social marketing globally. This book provides up to date thinking on so
Social Marketing for Public Health: Global Trends and Success Stories explores how traditional marketing principles and techniques are being used to increase th
The last ten years have seen tremendous advances in the theory and practice base of social marketing globally. Social Marketing and Public Health: Theory and Pr