Related Books

Social Media and Integrated Marketing Communication
Language: en
Pages: 144
Authors: Jeanne M. Persuit
Categories: Business & Economics
Type: BOOK - Published: 2013-07-18 - Publisher: Lexington Books

DOWNLOAD EBOOK

Social Media and Integrated Marketing Communication: A Rhetorical Approach explores social media in the areas of corporate identity, brand narratives, and crisi
Integrated Marketing Communication
Language: en
Pages:
Authors: THOMAS R.. SMITH FLYNN (JAMES R.. EARNHEARDT, ADAM C.)
Categories:
Type: BOOK - Published: 2019-12-20 - Publisher:

DOWNLOAD EBOOK

Integrated Marketing Communication
Language: en
Pages: 289
Authors: Jerome M. Juska
Categories: Business & Economics
Type: BOOK - Published: 2021-11-29 - Publisher: Routledge

DOWNLOAD EBOOK

Now in its second edition, this textbook explores the continuing transformation of advertising, sales promotion, and public relations functions within the marke
Principles of Integrated Marketing Communications
Language: en
Pages: 529
Authors: Lawrence Ang
Categories: Business & Economics
Type: BOOK - Published: 2021-02-23 - Publisher: Cambridge University Press

DOWNLOAD EBOOK

Marketing in the digital age poses major challenges for traditional and established practices of communication. To help readers meet these challenges Principles
Integrated Marketing Communication
Language: en
Pages: 199
Authors: Jeanne M. Persuit
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2016-09-22 - Publisher: Lexington Books

DOWNLOAD EBOOK

Integrated Marketing Communication (IMC) is a holistic approach to the areas of advertising, public relations, branding, promotions, event and experiential mark