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Social media is quickly becoming important to most businesses, but many managers, professionals, and marketing experts are unsure about the practicalities of so
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Social media has drastically improved the way we can reach target audiences and serve our customers. Like its financial counterpart, the social media audit (SMA
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Successful content strategy projects start with a thorough assessment of the current state of all content assets: their quantity, type, and quality. Beginning w
Auditing Social Media
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Practical, big-picture guidance toward a mastery of social media benefits and the risks to avoid Packed with useful web links, popular social media tools, platf
Organizational Network Analysis
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The integrated meta-model for organizational resource audit is a consistent and comprehensive instrument for auditing intangible resources and their relations a