Social media is quickly becoming important to most businesses, but many managers, professionals, and marketing experts are unsure about the practicalities of so
Social media has drastically improved the way we can reach target audiences and serve our customers. Like its financial counterpart, the social media audit (SMA
Successful content strategy projects start with a thorough assessment of the current state of all content assets: their quantity, type, and quality. Beginning w
Practical, big-picture guidance toward a mastery of social media benefits and the risks to avoid Packed with useful web links, popular social media tools, platf
The integrated meta-model for organizational resource audit is a consistent and comprehensive instrument for auditing intangible resources and their relations a