Download or read book Social Psychology written by Robert A. Baron and published by . This book was released on 1994 with total page 698 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text aims to provide a broad and balanced introduction to social psychology. This edition places emphasis on individual and social diversity and includes coverage of contemporary research on gender and self, pro-social behaviour - including altruistic personality, AIDS, volunteerism, defence mechanisms, and blaming the victim - and applications of social psychology to health, politics, law, business and environmental issues.