Related Books
Language: en
Pages: 267
Pages: 267
Type: BOOK - Published: 2014-02-03 - Publisher: Kogan Page Publishers
In Sticky Marketing Grant Leboff argued that the old marketing system of shouting messages at people was finished, replaced by providing value around your produ
Language: en
Pages: 232
Pages: 232
Type: BOOK - Published: 2011-01-03 - Publisher: Kogan Page Publishers
We live in a world were people have become empowered. Consumers can contact companies directly and they can talk to each other with a powerful voice they never
Language: en
Pages: 277
Pages: 277
Type: BOOK - Published: 2015-01-10 - Publisher: Dundurn
#1 Globe and Mail Bestseller 2016 Small Business Book Awards — Nominated, Marketing category Sticky Brands exist in almost every industry. Companies like Appl
Language: en
Pages: 216
Pages: 216
Type: BOOK - Published: 2016-09-03 - Publisher: Kogan Page Publishers
Adapt your sales strategy to embrace the opportunities that digital channels can bring, with this ultimate guide to selling in the digital environment from enga
Language: en
Pages: 128
Pages: 128
Type: BOOK - Published: 2019-09 - Publisher:
For every banker who wants off of the commodity hamster wheel, this first-of-its-kind book helps bankers create super-sticky, value-based relationships and a fu
