Related Books

Strategic Brand Management in Higher Education
Language: en
Pages: 276
Authors: Bang Nguyen
Categories: Business & Economics
Type: BOOK - Published: 2019-02-13 - Publisher: Routledge

DOWNLOAD EBOOK

University branding has increased substantially, due to demands on universities to enrol greater numbers of students, rising tuition fees, the proliferation of
Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices
Language: en
Pages: 388
Authors: Tripathi, Purnendu
Categories: Business & Economics
Type: BOOK - Published: 2013-05-31 - Publisher: IGI Global

DOWNLOAD EBOOK

Although higher education institutes are not typically thought of as a business, colleges and universities utilize marketing strategies in order to compete for
New Strategies in Higher Education Marketing
Language: en
Pages: 192
Authors: James A Burns
Categories: Business & Economics
Type: BOOK - Published: 2012-10-12 - Publisher: Routledge

DOWNLOAD EBOOK

With rising financial difficulties and declining enrollments, many colleges and universities are finding that they need new and better ways to present and promo
Strategic Marketing of Higher Education in Africa
Language: en
Pages: 234
Authors: Emmanuel Mogaji
Categories: Business & Economics
Type: BOOK - Published: 2020-01-20 - Publisher: Routledge

DOWNLOAD EBOOK

Strategic Marketing of Higher Education in Africa explores higher education marketing themes along the lines of understanding higher education markets, universi
Strategic Marketing for Educational Institutions
Language: en
Pages: 504
Authors: Philip Kotler
Categories: Business & Economics
Type: BOOK - Published: 1995 - Publisher: Prentice Hall

DOWNLOAD EBOOK

Here is "the" handbook for academics and practitioners who want to understand what marketing is, how it can contribute to their institutions' greater effectiven