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Strategic Social Media is the first textbook to go beyond the marketing plans and how-to guides, and provide an overview of the theories, action plans, and case
Create and maintain a successful social media strategy for your business Today, a large number of companies still don't have a strategic approach to social medi
What people get out of social media—and how businesses can get more out of it Almost no one had heard of social media a decade ago, but today websites such as