Understanding marketing research to make better business decisions An ideal resource for busy managers and professionals seeking to build and expand their marke
Here is the newest edition of a marketing research classic-the original edition was named an Outstanding Academic Book by Choice Magazine-updated to include ess
Many marketing researchers, companies and business schools need to use statistical procedures and accurately interpret the result, that's why the SASĀ® Enterpri
Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy. This book guides th