Advertising to Children on TV

Advertising to Children on TV
Author :
Publisher : Routledge
Total Pages : 346
Release :
ISBN-10 : 9781135626303
ISBN-13 : 1135626308
Rating : 4/5 (308 Downloads)

Book Synopsis Advertising to Children on TV by : Barrie Gunter

Download or read book Advertising to Children on TV written by Barrie Gunter and published by Routledge. This book was released on 2004-09-22 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: Concern is growing about the effectiveness of television advertising regulation in the light of technological developments in the media. The current rapid growth of TV platforms in terrestrial, sattelite, and cable formats will soon move into digital transmission. These all offer opportunities for greater commercialization through advertising on media that have not previously been exploited. In democratic societies, there is a tension between freedom of speech rights and the harm that might be done to children through commercial messages. This book explores all of these issues and looks to the future in considering how effective codes of practice and regulation will develop.


Advertising to Children on TV Related Books

Advertising to Children on TV
Language: en
Pages: 346
Authors: Barrie Gunter
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2004-09-22 - Publisher: Routledge

DOWNLOAD EBOOK

Concern is growing about the effectiveness of television advertising regulation in the light of technological developments in the media. The current rapid growt
Television Advertising and Children
Language: en
Pages: 376
Authors: Brian M. Young
Categories: Business & Economics
Type: BOOK - Published: 1990 - Publisher: Oxford University Press, USA

DOWNLOAD EBOOK

A study which examines the question of whether children understand television advertising and the effects of advertising on children. Young has jointly publishe
Marketing Challenges in a Turbulent Business Environment
Language: en
Pages: 671
Authors: Mark D. Groza
Categories: Business & Economics
Type: BOOK - Published: 2015-12-22 - Publisher: Springer

DOWNLOAD EBOOK

Edited in collaboration with the Academy of Marketing Science, this book contains the full proceedings of the 2014 Academy of Marketing Science World Marketing
Handbook of Research on Children's Consumption of Digital Media
Language: en
Pages: 449
Authors: Sar?, Gül?ah
Categories: Social Science
Type: BOOK - Published: 2018-07-06 - Publisher: IGI Global

DOWNLOAD EBOOK

One of the consequences of the digital revolution is the availability and pervasiveness of media and technology. They became an integral part of many people’s
Proceedings of the 1997 World Marketing Congress
Language: en
Pages: 670
Authors: Samsinar MD Sidin
Categories: Business & Economics
Type: BOOK - Published: 2015-06-25 - Publisher: Springer

DOWNLOAD EBOOK

This volume includes the full proceedings from the 1997 World Marketing Congress held in Kuala Lumpur, Malaysia. The focus of the conference and the enclosed pa